TASK:

Make people feel like they’re an essential punch in the battle to end cancer.

HUMAN TRUTH:

People don’t want to do social things alone. It is intimidating.

To break through the intimidating nature of participating in Relay For Life, I developed the "Make Cancer History" campaign. This message inspires past, present, and future Relayers to be brave, take that first step, and make their impact… You never know where it might lead.

Solo Project, collaboration with Insight Creative Group