TASK:

Identify where people like to workout, why, and how can we get them to switch to a Peloton.

HUMAN TRUTH:

Many people avoid gyms and outdoor workouts due to fear of embarrassment, unfamiliarity with equipment, or a lack of confidence. Strenuous environments often make exercise feel like a chore rather than an enjoyable activity.

Instead of highlighting product features, the “Elevated Exercise” mini print campaign focuses on how Peloton makes consumers feel. It offers the convenience of working out from home while staying connected to others and inspired by nature, transforming fitness into a more personal and elevated experience.

Team: Rene Banda, Chelsea Rose, & Delaney Groblebe