TASK:

Redefine the Special Olympics and what it truly embodies as an organization.

HUMAN TRUTH:

​​Special Olympics athletes are often seen in terms of their disabilities instead of their remarkable strengths and accomplishments.


To challenge this perspective, we created the "Victory Knows No Limits" campaign to honor their resilience, determination, and extraordinary spirit. By emphasizing the journey over the finish line, the campaign redefined victory as the courage and effort that transcend medals and recognition, proving that true achievement has no limits.

Team: Evan Johnson & Delaney Groblebe

MANIFESTO:

They see me differently.

When I walk into a room, they notice the way I move, the way I speak, the way I navigate the world. I can feel their eyes shift, their smiles tighten.

Sometimes it’s pity. Sometimes it’s doubt. Sometimes it’s indifference.

I hear it in their words. They say I’m brave just for trying, like stepping onto the field, into the pool, or up to the starting line is an act of courage in itself. They don’t expect much from me — not really. They call it “special,” but I can see it in their faces. They think I’m limited. Fragile. Different.

I’m more than what they see.

I’m an athlete. I train like one, sweat like one, push myself like one. I don’t just show up; I fight. I push harder, dig deeper, and when it gets tough, I keep going. When others say I can’t, I prove that I can.

I’ve faced challenges most people can’t even imagine. Not just in sports, in life. But every day, I show up. I put in the work, not because I’m trying to impress anyone, but because I want to be better for myself. I’ve fallen more times than I can count, but each time, I get back up. Because what they don’t see are my dreams. My goals. My fire.

They don’t see that I’m not here to be “special.” I’m here to compete. I’m here to challenge myself.
To push boundaries, break barriers, and shatter expectations.

They call me “different.”
They call me “inspiring.”
But you know what?

I call myself unstoppable.