TASK:

Position Grishko pointe shoes as reliable.

HUMAN TRUTH:

A career in ballet is full of the unknown and struggles. 

Ballet is a deeply vulnerable art form—one marked by intense scrutiny, relentless pressure, and the constant pursuit of perfection. For many aspiring dancers, these challenges become overwhelming, leading some to walk away before ever reaching the professional stage. Grishko’s “Find Your Enlightenment” campaign seeks to connect with dancers in these pivotal moments, acknowledging their struggles and offering hope through authenticity and support.

Through real stories and imagery from dancers who wear Grishko, the campaign shines a light on the emotional journey behind the discipline. It reinforces the brand’s mission to empower students to express their creativity and chase their dreams. By celebrating perseverance and personal growth, “Find Your Enlightenment” delivers a powerful message: Grishko is with you—through every challenge, every breakthrough, every step of the way.

Solo Project