TASK:

Leverage “Connecting Changes Everything” to build brand love and relevancy amongst Gen Z.

HUMAN TRUTH:

We were born to connect. 

For the 2025 National Student Advertising Competition, our “Created to Connect” campaign presents AT&T as a company that doesn’t just connect cellphones - they connect people to who they are and who they’re becoming.

I am grateful to have contributed to this campaign in several ways, serving as the campaign Creative Director (copy) in addition to the media planner and a presenter at Districts.

Team: Evan Johnson, LJ Golston, Noah Bryan, Naomi Cichanowicz, Rachel Weathers, Claire Jones, Lucy Law, Alexis Davis, Isaiah Walker, Sarah Kraus, Joy Blessing Akande, Cimone Trysla, Aniketh Koneru, and Mikayla Ponder.